Twitter just announced a change to their feed, striving to create a better “user experience”. Instead of seeing the traditional reverse chronological order in your twitter feed (viewing the most recent tweet first), Twitter will choose a few of the tweets it believes would most interest you based on your past interactions and engagements placing them at the top of your feed. Sounds like they are drinking the Facebook Kool-Aid. Now I understand that individuals use most social networks to simply connect, keeping in touch with those people and brands they choose. As a marketer, the onset of social media has demanded we (businesses) create a platform so our current and potential customers can l
You are considering hiring or perhaps you are being “pitched” to hire a social media manager…a person to maintain your companies Facebook, Twitter, LinkedIn or other social network. Social equity is now a part of all marketing/advertising platforms but as I tell my clients, if you are not prepared to put in time ensuring they work for your business...don’t even start! It can be time consuming and mind daunting. So why not hire someone to help? Great idea…now, how do you choose? The first thing I do when presented with and “expert”? Visit their business and personal social profiles! If they boost to be a skilled Tweeter, have 25 followers and 50 tweets to their name...Red Flag. If they are
A normal part of the commute in Michigan is an occasional bumper-sticker. They typically range from the conservative political loyalties to the ever popular little man urinating on the logo of either Ford or Chevy. (This always appears on the competitors vehicle.) I must admit since moving to VA it appears bumper-stickers are a way of life. I guess with the toe-to-toe daily regimen on 29 here in Charlottesville, it’s no wonder so many people choose to let their thoughts, opinions and advertisements be displayed on the butt of their vehicles. It posed the question...Are bumper-stickers a form of advertising or a whimsical novelty? Well, if we look at the 3 key elements I’ve talked about in p
If Mary Tyler Moore only knew Mary, the woman that most of us wanted to emulate! Playing and working in the mysterious world of broadcast television as a woman. When TV was TV…not “downloading” or “pod-casting”. Media back then was simple…well, at least compared to today! Traditional media and creative ideas. Choosing one of the big three (radio, TV or newspaper), getting a creative message out there and wait for the customers to come to you! Today, it’s a little different. Diversity is the reality of our world! The only way to progress and survive is evolution! Reaching people today is more diverse and difficult than ever. But today it can be done in more intimate and personal way
They are most likely in your wallet right now. The plethora of white, crisp, accordion thermal paper with markings the seem to be printed with disappearing ink. Store receipts! There isn’t a woman I have shared a lunch with when preparing to pay her bill opens her wallet and the accordion music begins. We all do it, as women we save these records of our purchases for fear of…..what? Yes, in case of a return it makes life much easier and most times necessary. They can even be used to take a stand or make a statement. But I confess, I save all receipts whether I purchase a meal, a book of stamps or a computer. Digital receipts are the future and no doubt advertising messages will find their wa
Can’t live with us….can’t make a decision without us. As a business, are you talking to us? You should be! Research has shown that 83+% of all consumer purchases are made by women. We now make up 56% of the work force. From 1970 to 1998, men’s median income grew .06% while women’s grew 63%. In 40% of current households with children under the age of 18 women are either the sole or primary income source for the family. (Pew Research) When it comes to buying power, consider these numbers; women make 80% of the household spending decisions, 53% of the investment decisions, 80% of home improvement purchase decisions, 60+% of new car purchase decisions. And get this one, women make 80% of the buy
While the many of additional elements can effect your marketing most likely are still housed within the power of three! Creative message, "frequency" and who you are trying to reach (demographic). The great thing about these three elements is they have little to do with an individual medium and everything to do with the human brain! The brain has short term and long term memory. Short term memory only has the capability to house approximately 7 things at any given moment. Think of the applications….phone numbers, license plates numbers. From my work in Outdoor Advertising/Billboards I learned it was crucial to keep the message for any given client at 7 words or less. Advertising goals are t
