What is "Fluff Stuff"? Be funny! Share a great meme. Be topical. Highlight a great article. Your a local or small business trying to manage your social platform to gain notice and hopefully convert followers to customers. When it comes to social media, the fluff stuff is more important than your product. That's right, more important. Why? Two reasons: 1. People like to be entertained. Think of how you enjoy using Facebook, Twitter or Instagram. Catching that great story from a current event....liking that meme about wine....sharing that video that made you laugh.... Sure many of us gain information on these sites for news and more. But our engagement more likely is with this elements that
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