Catherine has a straight forward, no nonsense approach with her clients. This personality trait most likely comes from her roots growing up in Michigan. She began her career in broadcast television with the ABC affiliate located in Lansing MI. She was recruited into the Outdoor industry, then pursued by Citadel, the largest radio group in Mid Michigan where she retained senior level status for several years. Cumulus then recruited her to manage radio stations and staff in the Battle Creek, Michigan market.
Her passion working with clients and diverse businesses drove her desire to use her experience exclusively to benefit business. That meant creating an advertising agency!
Upon relocating to Virginia years ago she opened Mosaic Innovations In Marketing with a partner. Her specialties include extensive knowledge of traditional media, creating branding direction, devising social/digital strategies and platforms for clients.
In December 2014 she opened her own agency, Main Opt and continues to work with all clients from the past agency and new clients! Services include digital, video and social media as well as mass-market media negotiations and implementation. She has served as Chairperson on multiple advertising councils, community boards and non-profit committees. Learn about her experience and marketing mantra on her blog.
Catherine has two grown daughters, is a pescatarian, writes and enjoys sharing her knowledge through speaking engagements. Traveling is a deep passion. She believes experiencing differences around the world makes our understanding of humanity and its effect on the planet personal. Working out, reading, movies and Gilmore Girls are included on the list of passions.
Favorite move: Moonstruck
Favorite drink: wine
She points to her hand to show you where she’s from (It’s a Michigan thing)