What is the most popular item/service you sell? For most businesses that is your catalyst, your “get them in the door” item. So how can you make that one product more valuable to your bottom line? Clusters! Groupings! Packages! Offering a complimentary product will increase your sales dramatically. All businesses have elements or products that work well together. As Amazon would say....."If you like this item, perhaps you will like this one as well!" Think of how your customers would use your products or services. How could you utilize grouping or pairings to make it easier for them to shop and buy? Here are some tips to make packages work for you: Once you’ve identified a pairing, make s
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