Media Reps - Angel or Devil of advertising?
It is reality for a business owner or marketing director...visits from media sale representatives! You are adorned with visits daily. Most "Reps" believe they have the one advertising vehicle that will elevate your business, crushing your competition. Whether you have faith in the product (mobile ads, radio, cable, online newspapers….) you should identify the person offering you their expertise. Which angel are they…the good or the evil? Here are 3 questions to help clarity…
