Who is your commercial talking to?

Have you ever watched a television commercial, seen a sponsored post on Facebook or noticed a digital ad and wondered, who is this commercial suppose to be talking to? When my daughter was eight years old we were watching one of her favorite shows when a M&M commercial aired. The commercial showcased Hallie Barry in a slinky dress sitting on a couch seductively with the red animated M&M. Hallie talked to “red” about how much she desired him. How attracted she was to his red shiny coating, how she couldn’t wait to get her hands on him. Sitting next to my daughter I watched as my blood pressure began to rise. Here was a highly sexual commercial for….candy?? Yes of course some adults indulge

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Main Opt Marketing

355 Rio Rd. W, Suite 205B

Charlottesville, VA