Main Opt Marketing & Advertising

What is "Fluff Stuff"? Be funny! Share a great meme. Be topical. Highlight a great article. Your a local or small business trying to manage your social platform to gain notice and hopefully convert followers to customers. When it comes to social media, the fluff stuff is more important than your product. That's right, more important. Why? Two reasons: 1. People like to be entertained. Think of how you enjoy using Facebook, Twitter or Instagram. Catching that great story fro

Twitter just announced a change to their feed, striving to create a better “user experience”. Instead of seeing the traditional reverse chronological order in your twitter feed (viewing the most recent tweet first), Twitter will choose a few of the tweets it believes would most interest you based on your past interactions and engagements placing them at the top of your feed. Sounds like they are drinking the Facebook Kool-Aid. Now I understand that individuals use most social

You are considering hiring or perhaps you are being “pitched” to hire a social media manager…a person to maintain your companies Facebook, Twitter, LinkedIn or other social network. Social equity is now a part of all marketing/advertising platforms but as I tell my clients, if you are not prepared to put in time ensuring they work for your business...don’t even start! It can be time consuming and mind daunting. So why not hire someone to help? Great idea…now, how do you cho