Media Reps - Angel or Devil of advertising?
It is reality for a business owner or marketing director...visits from media sale representatives! You are adorned with visits daily. Most "Reps" believe they have the one advertising vehicle that will elevate your business, crushing your competition. Whether you have faith in the product (mobile ads, radio, cable, online newspapers….) you should identify the person offering you their expertise. Which angel are they…the good or the evil? Here are 3 questions to help clarity…
Algorithms, the enemy of small business
Twitter just announced a change to their feed, striving to create a better “user experience”. Instead of seeing the traditional reverse chronological order in your twitter feed (viewing the most recent tweet first), Twitter will choose a few of the tweets it believes would most interest you based on your past interactions and engagements placing them at the top of your feed. Sounds like they are drinking the Facebook Kool-Aid. Now I understand that individuals use most social
Red Flag: Social Media Expert
You are considering hiring or perhaps you are being “pitched” to hire a social media manager…a person to maintain your companies Facebook, Twitter, LinkedIn or other social network. Social equity is now a part of all marketing/advertising platforms but as I tell my clients, if you are not prepared to put in time ensuring they work for your business...don’t even start! It can be time consuming and mind daunting. So why not hire someone to help? Great idea…now, how do you cho
