Media Reps - Angel or Devil of advertising?
It is reality for a business owner or marketing director...visits from media sale representatives! You are adorned with visits daily. Most "Reps" believe they have the one advertising vehicle that will elevate your business, crushing your competition. Whether you have faith in the product (mobile ads, radio, cable, online newspapers….) you should identify the person offering you their expertise. Which angel are they…the good or the evil? Here are 3 questions to help clarity…
Why Hire a marketing agency?
#Advertising #Agency
3 is Key
You’ve planned the budget, outlined the goals, examined the medias and committed to a long term plan. Will it work? How do you ensure results? Well, there is no exact formula to guarantee the exact results you’re seeking. With more current choices such as social media there are more and more ways to track and calculate ROI. Good news. But developing a name and brand awareness still requires some mass placement. Marketing lines are becoming blurry but for general marketi
Car...butt
A normal part of the commute in Michigan is an occasional bumper-sticker. They typically
range from the conservative political loyalties to the ever popular little man urinating on the logo of either Ford or Chevy. (This always appears on the competitors vehicle.) I must admit since moving to VA it appears bumper-stickers are a way of life. I guess with the toe-to-toe daily regimen on 29 here in Charlottesville, it’s no wonder so many people choose to let their thoughts, opi
